Ah, the joys of using airlines! Not only do we often have to fork out a princely sum for our ticket but we then have to endure the important yet dull safety announcement.
However, Air New Zealand hopes their latest in-flight safety film will ensure even the most jaded of us flyers pay VERY close attention to the safety briefing…
This is because the country’s national carrier has made a safety video for its domestic routes which shows a pilot and cabin crew dressed only in body paint made to resemble their normal uniforms!!
The 3-minute, 28-second ‘Bare essentials of safety’ clip, and a similar 45-second TV ad, have reportedly had passengers glued to their mini television sets.
As the crew go through the motions, showing passengers what to do in the event of an emergency, their private parts are obscured in true comedy style by well-placed oxygen masks, life jackets, seat belts and luggage as you can see below!
A copy of the briefing, which comes complete with a cheerful soundtrack of “Under My Skin,” by New Zealand singer Gin Wigmore, has been posted on YouTube and has attracted over half a million hits.
We wonder why that is?!
It is not the first time Air New Zealand has used scantily-clad staff members to grab attention. The gimmick was used in the airline’s recent “nothing to hide” marketing campaign for its low-priced fares, which featured staff, including its chief executive Rob Fyfe, adorned in only body paint made to look like their uniform.
Each clip took one day to shoot and cost about 10%-15% per cent of the cost of a major brand commercial. However, for the crew members involved, it was a labour of love. They got no extra cash; just a moment in the limelight!
And if you think its only Air New Zealand who have taken a unique in their approach to in flight announcements, then check out this Southwest Airlines safety briefing, which is like music to the ears!
So, while we may have paid a premium price for our flight, some airlines have decided it costs virtually nothing to be just that bit different!
And who are we to complain?!
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July 6th, 2009 at 3:06 pm
I wonder if ‘Virgin’ or ‘Easy’jet will do the same?!?!?!?!?
July 7th, 2009 at 7:02 pm
Ryan air have got something similar planned, but its a £10 charge each to watch it! ;0)